BRAVADA / Muscle Flex Corporate Highlights
- BRAVADA / Muscle Flex Partners with Kim Kardashian
- BRAVADA Launches Websites Bravadawomen.com, MuscleFlexVATA.com, BravadaBrasil.com
- BRAVADA Television & Media - The Complete Package TV Reality Show
- BRAVADA Muscle Flex "In the Raw" vs. World Wrestling Entertainment's "Raw"
- Muscle Flex Health & Fitness Brand soon to be launched
- Muscle Flex Product Infomercials
- BRAVADA - Health Fitness and Lifestyle Products Primarily for Women
- Muscle Flex - A harder edge health and fitness brand for serious workout enthusiasts
- BRAVADA Television and Media - The Complete Package Reality Show and other
- Growing BRAVADA through its partnership with Kim Kardashian
- National Network deal for The Complete Package TV Reality Show
- Developing and launching Muscle Flex Brand and infomercials
- World Wrestling Entertainment
BRAVADA / Muscle Flex Partners with Kim Kardashian
Kim Kardashian has partnered with BRAVADA / Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil Sports and Active Wear Collection. The partnership is a multi-dimensional alignment that will see the relationship expand in a number of different areas (soon to be disclosed).
BRAVADA Brands
Muscle Flex VATA Brasil Sports and Activewear Collection with Kim Kardashian
BRAVADA has just recently released its Muscle Flex VATA Brasil women's workout and activewear collection endorsed by Kim Kardashian. It is a sassy and sexy Brazilian inspired women?s fitness wear line that looks good for almost any occasion. The patterns and color styling accentuate the female body by using colors and designs that follow the natural shape of the female body. By using a wide range of colors, the Muscle Flex VATA Brasil sports and active wear collection will set off the best features on a women?s body and the whole collection is OneFit sizing (sizes 0-12).
- Phase One - Online Retail
- Phase Two - Traditional Retail
- Phase Three - Wholesale Distribution
- www.BravadaWomen.com - Main Shopping Mall (all Products)
- www.MuscleFlexVATA.com - Muscle Flex VATA Brasil Sports and Activewear Collection
- www.BravadaBrasil.com - Muscle Flex VATA Brasil and additional Brazilian inspired pieces
- Health, fitness and lifestyle products designed for women
- Activewear with Kim Kardashian
- Exercise and Fitness products
- Swimsuits
- Books, Yoga and a growing list of Products
BRAVADA Television and Media
The Complete Package TV Reality Show (www.TheCompletePackageTV.com)
BRAVADA's TV reality show, The Complete Package, was filmed on February 27 and 28 in Los Angeles at HD Vision Broadcast Center in Studio City, California. Hundreds of contestant applied for the open audition but only 15 girls can make it to the first season. BRAVADA is engaged in substantive discussions with a number of high profile Hollywood entities and power brokers with regards to The Complete Package Season One as to a national network deal. BRAVADA / Muscle Flex has disclosed that there is news pending with regards to The Complete Package.
The Complete Package Description
The Complete Package, its new reality television show that merges sex appeal, style, attitude and business savvy. The Complete Package winner will be selected on; Beauty, Charisma, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart and will represent and be the face of BRAVADA International for one season.
The Complete Package will redefine what sexy is in America. The 10-15 episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they're living with the competition? Who's their friend and who's their enemy?
This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the 'must see and hear' Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight, The Complete Package.
BRAVADA / Muscle Flex vs. World Wrestling Entertainment ("In the Raw" vs. "Raw")
BRAVADA / Muscle Flex to Seek All Infringement Damages Against World Wrestling Entertainment (WWE) After it was Successful in Defending its "In the Raw®" Trademark Against the WWE's "Raw" Trademark
Muscle Flex Inc. announced to investors that it will be seeking all infringement damages against the World Wrestling Entertainment for its unauthorized use of "Raw" in Canada which it has used without permission for over 10 years. Muscle Flex has accumulated significant evidence which it believes proves undeniably that the WWE procured the sale and distribution of "Raw" labeled products that infringed on the "In the Raw®" wares and services over a period of many years and continue to this day. In 2002, a Cease and Desist order was issued but was ignored by the WWE as they continued to sell "Raw" branded merchandise in Canada knowing that "In the Raw" was a registered trademark.
Additional news regarding this trademark dispute is pending.
The Muscle Flex Health and Fitness Brand
Muscle Flex is BRAVADA's harder edged health and fitness brand. Muscle Flex is currently being completely redesigned from the ground up. The main shopping mall shall be www.MuscleFlex.com and will have all of the latest brands and products associated with harder edged health and fitness products as well as product infomercial.
The Muscle Flex Brand shall include:
- Product Infomercials
- Online retail
- Muscle Flex branded and co branded products
Muscle Flex currently has 2 complete infomercials:
- The Beagle StepFit Pedometer (www.BuytheBeagle.com)
- The BUDDY Tablet Caddy (www.GettheBUDDY.com)
BRAVADA / Muscle Flex has disclosed that it shall implement its full television infomercial strategy when its main shopping mall, MuscleFlex.com is launched to ensure full media exposure and revenue capture for the brand.
Muscle Flex is also working on a third product infomercial, the details of which have not been disclosed as of yet.
Muscle Flex Portfolio of Water Products
Muscle Flex Inc. is developing a product portfolio of "Water" related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex regards "Water" as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex's, the CEO and Founder of BRAVADA / Muscle Flex 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex's main product categories. Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 - $29.95 that it intends to market via a 2 minute short form commercial.
MuscleFlex.com
MuscleFlex.com will be the main online shopping mall for the harder edge fitness product offerings. It will include its infomercial products as well as protein powders, vitamins, supplements, exercise machines, fitness equipment etc.
Danny Alex - BRAVADA Muscle Flex CEO Bio
Dannny Alex has over 30 years experience in the fitness business as well as 20 years of experience in business and the public markets idioms. Mr. Alex attended the University of Calgary where he majored in English and minored in Business. He also completed several advanced courses from the Canadian Securities Institute which included the Canadian Securities Course (CSC), Derivatives Fundamentals Course (DFC), Future and Options Licensing Courses (FLC & OLC), Conduct and Practices Handbook (CPH) and a number of others.
In the mid 1990s, Mr. Alex was the founder of Revere Communications Inc. where he presided as Chairman / CEO and was a fully reporting issuer. He was responsible for macro operations, financial and corporate reporting which were both audited and management prepared. As well, Mr. Alex worked for a number of years as a Registered Investment Advisor (Broker), a Pro Trader in Equities, Options and Futures markets and a Financial Analyst (Technical Analyst and Economic Analyst) assessing the fundamentals of individual companies, the economy and technical trading charts specifically for the United States markets. Mr. Alex has also engaged in venture finance activities which included the financial and business assessments of the entity considered.
Danny Alex is a chronic optimist and a natural entertainer. As an entertainer and lifestyle spokesperson, Danny is an energetic and flamboyant front man who always strives to connect with his audience. Danny has had the opportunity to blend his passion for being an entertainer with business and a health and fitness lifestyle. With over 30 years experience in health and fitness as well as 20 years of experience in business and the public market idioms, Danny is able to merge these disciplines to create a dynamic personality and a diverse set of applicable skills to effectively create and develop various pursuits with the added flare of an entertainer. Danny attended the University of Calgary where he majored in English and minored in Business

